ESSAY 4

Ok, I think that it would be a cool to do a sort of Kober or The Soup (its on E!) report on childhood obesity. I found some sources and tried to attach them to the blog, but its not working, so I'll have to pull them up some other kind of way. But since we can create a script or make a video we have a lot of options for this assignment, depending on how creative we want to be. But we could start the show with a news cast about how childhood obesity is getting out of hand and that newborns are being born at a reported 200 lbs or something like that. Then have a reporter who has found one of the more obese children in America (there are plenty of clips on youtube like the one from the Maury show below) and have that child's parent come on the show for an interview. If you wanted to make this a serious subject we could still use the same sources and video, and make a powerpoint out of this also.

This is a link to one of the Maury shows episodes: www.youtube.com/watch?v=pRLkcmkSUG4
and one from Dr Phil: http://www.youtube.com/watch?v=5WdsKZe0p0E

MEMO TO MY BOSS

To Whom It May Concern:

When I signed off on the production of this ad I truly thought that it would be an effective advertisement for our brand of dog food considering the target audience and the item that we are trying to sell:  Pedigree weight loss dog food.  Considering the fact that most people who have dogs want their pets to be healthy and happy I was sure that by having an obese dog on the front of our ad we would appeal to their hearts, meaning that we would appeal to their emotions and induce feelings of empathy for the dog displayed in our ad (ethos).  The idea was for the viewers to think “Wow I sure don’t want Fido to be that fat, that dog looks so sad, maybe I should buy her some diet dog food, we don’t want her to end up like that poor creature.”     Our ad personifies the dog food, because if you think about it why would someone want to buy diet dog food if they weren’t scared that their dog(s) would become obese?  The dog shown in our ad is cute (which is what catches the readers eye), sad (which is what catches their hearts), and fat (which would cause them to want to buy our food to prevent this from happening t their animal(s). 

            I suspect that the cause of the ads less than spectacular performance is the fact that so many Americans are obese themselves therefore they don’t care as much about the obesity of their pets.  But I firmly believe that we include some sort of warning a sort of “Has this happened to you? Why let it happen to your dog?” message, that viewers will feel compelled to buy this product. Thank you so much for taking the time out of you busy day to read this memo!

-MARKETING DIRECTOR 

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f1.    1) This ad basically tells you that their movies (assuming that this is a movie company) are extremely funny because of their unfortunate circumstances.  It basically brings up the concern about the corniest (for lack of a better term) of most movies.  This is satirizing a scene from Titanic, and the ad is basically saying that that wouldnt actually happen in real life, and since the above ad is something that could actually happen and is funny it tells the viewer that the movies the company shows would actually be funny.  The audience is definitely for adolescents, or people under the age of 21, because older people dont typically laugh at things like this.    

2) 2) This ad for a weight loss dog food product is showing what could happen if your dog became too fat.  It brings up the concern not only for people's obesity issues, but animals as well.  This ad would be for any age, probably for those who are younger or dog lovers.