To Whom It May Concern:
When I signed off on the production of this ad I truly thought that it would be an effective advertisement for our brand of dog food considering the target audience and the item that we are trying to sell: Pedigree weight loss dog food. Considering the fact that most people who have dogs want their pets to be healthy and happy I was sure that by having an obese dog on the front of our ad we would appeal to their hearts, meaning that we would appeal to their emotions and induce feelings of empathy for the dog displayed in our ad (ethos). The idea was for the viewers to think “Wow I sure don’t want Fido to be that fat, that dog looks so sad, maybe I should buy her some diet dog food, we don’t want her to end up like that poor creature.” Our ad personifies the dog food, because if you think about it why would someone want to buy diet dog food if they weren’t scared that their dog(s) would become obese? The dog shown in our ad is cute (which is what catches the readers eye), sad (which is what catches their hearts), and fat (which would cause them to want to buy our food to prevent this from happening t their animal(s).
I suspect that the cause of the ads less than spectacular performance is the fact that so many Americans are obese themselves therefore they don’t care as much about the obesity of their pets. But I firmly believe that we include some sort of warning a sort of “Has this happened to you? Why let it happen to your dog?” message, that viewers will feel compelled to buy this product. Thank you so much for taking the time out of you busy day to read this memo!
-MARKETING DIRECTOR
No comments:
Post a Comment